The past couple of weeks have been a little busy to say the least. We were able to have quite successful meetings with the city departments in regards to the brewery zoning and classification. At first we were given a red flag in regards to our tasting room. However, after meeting and explaining to the folks at the city that the purpose of our tasting room is more for the purposes of retail and marketing as apposed to a bar/lounge they understood. As a small craft brewer we do not have the budget allocated to do huge advertising campaigns and compete with the big guys. The tasting room for us will serve as a way to interact with our customers one on one. In addition, we’ll have tours, t-shirts, to-go six packs, kegs and growlers. We will also use the tasting room to do experimental beers prior to brewing a larger batch and have folks tell us what they think. The most satisfying part for me this past week was that the people at the city understood and supported these ideas. Now, the primary business is manufacturing and distribution, so the retail portion only represents less than 20% of the business and is an accessory use to our primary business. This also helped us in selling our idea to the City. This coming week we’ll find out if we did our job selling these ideas well enough as we introduce our plans to the city and move forward with permitting.
While working with the city we are also working on the state permitting. In the application for the state you will find that it requires some signatures from the departments in the city such as zoning and county departments such as Environmental.
I also had the opportunity to go up to Due South a few weeks ago and talk to Mike in regards to this facility and equipment. I want to thank Mike for his hospitality and knowledge in getting open. I also spoke with Ryan from The Funky Buddha for quite a while last week in regards to his new facility. Again, great beers and thanks for the hospitality to the Funky Buddha crew. It’s great to work in an Industry where your “competitors” are willing to lend out knowledge and see you succeed. I wish Ryan the best of luck on opening his new facility and continued success to Mike.
In the meantime, we are doing an event at the end of this month, September 29th to be exact. It’s a very special event for us. All proceeds to the event will go towards helping a charity that is very special to us. If you haven’t had the opportunity to try our beers this will be a great time to do so. If you’ve tried our beers, it’s a good time to try some new ones! We’ll have seven brews out there. We’ll have La Rubia (Blonde Ale), Octopus on the Wall (Imperial IPA) , Pop’s Porter, La Oscura (Black IPA), and a number of test batches including a Wheat IPA, Indian Brown Ale, and a Saison. To find out more about the event visit www.estanciaculinaria.com/b3. Tickets are already selling and we are only welcoming 75 guests, so don’t get left out.
Moving forward we will be planning on doing several tastings prior to opening. We’ve had conversations with several bars/restaurants around town to hold events so we will keep you folks updated once dates are locked down. In the next coming weeks Jim will be joining us and we’ll be looking at getting to work on more test batches together.
Until next time, cheers!